Storytelling is our most incredible power

Create change with stories

Storytelling is the most mysterious and potent force on earth.

Storytelling is so powerful that it shapes our understanding of ourselves and the world around us. But what are the most engaging stories, and how to we create them? And why do so many people find it difficult to use the most important storytelling concepts to create real change?

Scarlett Thomas, bestselling novelist and Honorary Professor of Creative Writing, can show you how to be a better storyteller, whether your goal is to make people listen, unite your team, create a brand, design a performance, win more at your sport, or fix a story that isn’t working.

Scarlett has taught and practiced storytelling for over 20 years. In that time she has learned that the narratives we will pay to hear - with money, or time, or attention - are the ones that touch us most deeply.

Our primal brains are wired to respond most strongly to danger, desire and dominion: threats, the things we most want, and information that is about us and our own personality, identity or power. If we are to be compelling communicators or performers, we must make people CARE.

That's why Scarlett’s work always focuses on the story elements that touch the most ancient parts of our minds.

The hook. Jeopardy. Stakes. The love interest. The ticking clock. Buy-in. Relatability.

These are the elements students have most problems with, and the majority never get to grips with them. Almost, sometimes, but not quite.

They don't need to. But maybe you do.

And of course if it was easy, everybody would be doing it.

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